the largest energy efficient light bulb I have seen

During my recent trip to Hong Kong, I came across this familiar household product as a giant 3D display at the entry/ exit point of the Cross Harbour Tunnel, this format being installed at one of the heaviest traffic location and busiest tunnel in Hong Kong to capture the attention of different mix of consumers from over 120,000 vehicles and buses daily from both sides of the traffic. This advertising company targets the busiest SmarTunnels network in Hong Kong. Medium is the message? How effective do you think this form of green advertising is, compared to web and print advertising to capture consumer awareness? Not all street ads get noticed. I think it's brilliant.

Anne Lok

www.urburbia.ca

www.annelok.com