Motorola goes green - Ecomoto program

Reduce, Reuse, & Recyle

In recent years, E-waste has posed an environmental threat. There is continual emphasis on recylcing  and turn in used electronic devices such as cell phones, Blackberries, PDA and digital cameras, computers to keep toxic elements out of landfill. In the real estate industry as well as a big part of the business world, we are continually dependent on these tech items. As Realtors, we play a role in improving your local sustainability and inform others on environmental issues facing your community.

Plastic water bottles and water tanks is taking on a new meaning. As part of the brand marketing and sustainable innovation, Motorola has come up with their Ecomoto program and greening all their phones. The product design process of the ECOMOTO program is split up in to three tiers: Tier 1 - from concept development and systems design by following a product envionrmantal template guidelines and standards; Tier 2 - detail design by a green design advisor; to Tier3- prototyping and refinement, production and reflection through life cycle assessment and real environmental product assessment. They aim at reducing hazardous material, maximizing recyclability alternative energy, energy efficient design. and 'less is more' in materials -  eco obvious plastic, eco friendly packaging, low lead, energy efficient charger, high recycle content. Welcome to the world's first carbon neutral mobile phone.

Thirsty for more...goto the following links:

ECOMOTO

Motorola and the Environment